The Best Amazon Repricing Tools for 2024: Top 5 Reviewed

Selling on Amazon is almost always an uphill climb, with competitors nipping at your heels and prices constantly fluctuating.

To get a competitive edge, you need to keep your prices competitive in real time. That’s practically impossible with manual repricing.

What you need is an automated repricing tool.

In this comprehensive guide, we’ll discuss everything you need to know about Amazon repricing tools, including the benefits they offer and how to use them. We’ll also introduce you to five of the best Amazon repricer tools on the market today. Let’s dive in!

The Best Amazon Repricer Tools

Here are the repricing tools we tested for this article. Read on to find the best Amazon repricing tool for you.

  1. Aura
  2. BQool
  3. Seller Snap
  4. RepriceIt
  5. Sellery

The Best Amazon Repricer Tools

1.   Aura


We ranked Aura at #1 on our list because this Amazon repricing tool simply stands out from the crowd. With its advanced features that bring in so much in terms of money/value, Aura will help Amazon sellers take their business to the next level.

Here are the biggest benefits of having Aura as your Amazon repricer tool:

  • Intelligent Algorithms: Aura uses AI and machine learning behind its powerful algorithms to always keep your prices optimized so they are always competitive and super-charged for maximum profit. This way you can maximize your chances to win the Buy Box.
  • User-Friendly Interface: Aura’s interface is intuitive and straightforward, making it very easy for you to monitor your sales performance and manage your repricing strategy.
  • Customizable Parameters: With Aura, you’re in complete control over your repricing parameters, like maximum price, and setting those rules that best suit your business needs.
  • Real-Time Data: Aura tracks your sales performance in real time and provides immediate data and insights, so you can make informed decisions when setting parameters and developing repricing strategies.
  • Speed and Reliability: Aura’s fast and reliable technology ensures that all of your products’ prices are updated in real time, giving you an edge over your competitors.
  • Superb Customer Support: Aura’s prompt and efficient customer support is amazing in quickly resolving customer issues and exceeding their expectations.
  • Affordable Pricing: Aura is one of the top-priced tools for the value it offers to customers. Its affordable pricing makes it accessible to businesses of all types and sizes.

Aura is truly the ideal Amazon repricer tool for sellers looking to increase their Amazon business sales and profits. The service costs $97/month ($77/month if paid annually) with an option for a free trial. It allows for up to 50k listings, and comes with personal setup and onboarding.

2.   BQool


BQool is a great tool for beginners looking for a more affordable, automated repricing software.

They market themselves as “the complete marketing, sales, and service solution designed to empower you to become a top Amazon seller.”

This AI-powered Amazon repricer tool is designed to dominate the Buy Box with a do-it-yourself repricing strategy. It works by keying which competitors to reprice against and then adjusting pricing rules.

BQool also lets you review price history, track KPIs, manage listings, and much more within the Repricer Central dashboard. It’s available for Amazon sellers in the US, the UK, Mexico, Canada, Japan, Germany, Italy, Spain, and France.

The service is offered on a 14-day trial period for all plans. After that period, plans start at $25/month for 1,000 listings (repricing speed higher than 15 minutes) and go up to $300/month for 50,000 listings (repricing speed lower than 15 minutes).

3.   Seller Snap


“Save time. Avoid Price Wars. Maximize Profits.” – that’s the motto of this AI-powered repricer and analytics tool.

Seller Snap is an advanced, fully-automated tool driven by Game Theory tactics that guarantees its users the best possible performance no matter how the competition changes.

Their complex algorithm analyzes large numbers of price decisions every minute to identify your competitors’ activity and then automatically helps you with a strategy to outwit them. This is especially important to increase your chances to win the Buy Box.

Seller Snap is notably pricier than other repricer tools, but it’s a sophisticated solution for Amazon sellers who are already deep into their FBA voyage. It’s not only an Amazon repricing software, it also works for the Walmart Marketplace.

Their packages start from $250/month and go up to $800/month. They have a 15-day trial so you can find the plan that works best for your needs, and you can cancel anytime.

4.   RepriceIt


If you’re looking for a budget solution to start implementing a repricer strategy into your Amazon journey, RepriceIt is the tool for you.

The service allows you to reprice your inventory when you want it, the way you want it.

Although it doesn’t offer all the frills as some of the more expensive repricing software, you’ll still get all the basics you need.

RepriceIt is one of the cheapest repricer tools, starting at only $9.95/month. It gives you control with a fully configurable repricing solution and works with media as well as non-media products. It’s FBA compatible, helps you win the Buy Box, and much more.

What more could you ask for, given the low price? They also offer a 30-day free trial, but they do need to redesign their website.

5.   Sellery


If you’re an experienced Amazon FBA seller, one of the most suited tools for you is Sellery. This premium product offers real-time algorithmic repricing solutions which allow you to react smarter and faster.

Sellery’s algorithm aims to either match the Buy Box price or match/overcut the competition if you’re not Buy Box eligible. Their other cool features include fully customizable intelligent strategies, private label solutions, superb support, consultations with Amazon experts, and a guarantee that you’ll never lose money on any sale.

Sellery has more advanced features than other repricers, but it all comes with a cost. With no contracts or hidden fees, the price depends on how much you sell. It will cost you 1% of your monthly sales, starting with a minimum of $50/month and up to $2000/month. You can try it by signing up for their free trial of two weeks and see how it works.

What Is A Repricing Tool?

A repricing tool is a software solution designed to help sellers on Amazon automatically adjust their product prices based on predefined criteria, market conditions, and competition.

The primary goal of using a repricer is to increase sales volume and maximize profits by ensuring that the seller’s prices are competitive yet profitable at all times.

Here’s some things Amazon sellers like you can typically do with a repricing tool.

Market Analysis

The tool constantly monitors the prices of similar products on Amazon, taking into account various factors such as shipping costs, seller ratings, and fulfillment methods.

Automatic Price Adjustment

Based on the seller’s repricing strategy (which could aim for the lowest price, match the Buy Box price, or maintain a specific profit margin), the repricer adjusts the product prices automatically within set limits. This ensures that your prices are always close to the optimal price point. You remain competitive without the need for manual intervention.

Rules and Strategies

Sellers can set specific rules for their pricing strategies, such as targeting the Buy Box, avoiding price wars, or maintaining a minimum profit margin. The repricer executes these strategies round the clock.

Real-time Updates

As the market changes, the repricer updates prices in real-time or at frequent intervals, ensuring that the seller’s prices are always aligned with their strategy and the current market conditions.

Analytics and Reporting

Most repricing tools also offer analytics and reporting features, allowing sellers to see the impact of their pricing strategies on sales and profits.

Why Should Companies Use an Amazon Repricer?

Adjusting prices manually can be a real snooze-fest, especially if your Amazon store features more products than a supermarket. Using an Amazon repricer tool can mean an end to all that boring work.

It can bring numerous benefits that will make your life as a seller much easier and more profitable.

Saving Time

Do you crave an extra few hours in your day to simply do stuff you actually enjoy, like binge-watching a new TV show, playing with your doggo, or focusing on growing your business? Repricer tools can save you precious time by automating the pricing process.

Improving Competitiveness

There’s ruthless competition for top sales position between Amazon sellers. With repricing software, you can keep your prices in line with the market, so you always get a head start at winning the Buy Box.

Increasing Profits

An automated repricer tool is powerful enough to find that sweet spot for your prices. It can work towards maximizing your profits by helping you sell your products at the best possible price.

Reducing The Risk Of Overpricing

Overpricing can get you out of business in no time. Repricer tools prevent this from happening, so you can avoid missed sales opportunities and keep your prices within a considerable range.

Enjoying Their Use

These tools aren’t rocket science. They are usually packed with an intuitive, user-friendly interface where you can set your desired parameters with just a few clicks.

The best Amazon repricer tools are indeed the secret weapon for sellers looking to increase profits, save time, and remain competitive.

How to Use an Amazon Repricer Tool

The best Amazon repricer tools are super straightforward and have the easiest setup process you’ve ever encountered! Here’s a basic rundown of how to use one:

1. Choose your Amazon repricing tool

Finding the right repricer tool for you is like choosing your favorite flavor of ice cream, but with our list of the five best Amazon repricer tools, we’re confident you’ll have an easier time. (Hint: they’re all good!)

2. Register for an account

This one is a piece of cake. Simply follow the instructions provided by the tool and enter your Amazon seller account details.

3. Set your parameters

This is where you dictate the rules of the game. Set your range of prices, target the profit margins, and enter all other parameters that are important to you.

4. Link to Amazon

Another super easy step. Simply follow the instructions to connect the tool to your Amazon data, and you’ll be all set.

5. Monitor your performance

Keep an eye on how your tool is performing. On occasion, adjust your parameters as needed.

Complete these simple steps and you’ll be a repricer pro in no time.

Final Thoughts

Using an Amazon repricer tool is a must for any seller looking to win big on Amazon. With the right tool, you can save time, increase profits, and stay ahead of the competition.

No matter which tool you opt for, you can rest assured that you’re making a smart choice for your business.

Now you know the 5 best Amazon repricing tools. All you gotta do is get one.

This post was updated on March 7, 2024

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