For any new Saas company, there are 101 different growth strategies that you could attempt. In fact, here we’ve listed 50 of them for you. To really establish your business as the industry go-to, and get on Google’s good side, one strategy that every new Saas startup needs is a solid Content Marketing plan. To avoid the costs of hiring in-house, many new companies opt to work with a digital marketing agency. But how to choose? There are so many content marketing firms all slinging their services at you, that it can be a bit overwhelming. Below is our rundown...
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G-suite. I love you. You make much of my life easy, and I’m happy to pay you monthly for the dozens of email addresses I run through your innards. But… when it comes to setting up a catch-all email, I about lost my marbles. It used to be pretty easy to set up a catch-all when setting up G Suite (or Google Apps) on a new domain, but everything has changed since it was updated and it has become increasingly difficult to set the catch-all address for your account. If you are not familiar with this feature, G Suite allows...
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Before you launch your next product, consider these statistics: Over 70% of startups that are backed by venture capital fail Over 50% of all US startups fail within five years Most of these companies are led by very smart teams with revolutionary ideas, so what’s going on? While there are many reasons these startups may fail, problems with a product often fall among the top ten reasons. If you’re running a SaaS business, you know how time consuming and expensive it can be to develop (and re-develop) and launch a new product. In order to avoid becoming part of these...
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As an entrepreneur in the Software as a Service (SaaS) space, you know that new product development requires a lot of time and money. It’s a risky business that is not for the faint of heart. If you develop a product that does not sell, you may end up wasting more time and money on re-development. Product development doesn’t have to go this way, however. One of the best ways to build a SaaS product that sells is to start by identifying the pain points your audience faces and then providing a solution to these problems. This sounds easy: find...
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Sales is the be-all and end-all for every startup. Without enough sales startups can’t generate the cash they need to survive, grow or attract investment. With most startups generating sales online, the amount of admin and data management for sales teams has grown exponentially. Unfortunately, many salespeople spend significantly more time setting up and managing their sales funnels and processes than they do actually concentrating on the vital business of closing deals. Luckily, there’s a range of great tools and platforms to help automate, improve or simplify the sales process. At SaaSicorn, we’ve put together a list of 14 tools...
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As an entrepreneur, your task does not end with Business Registration. In fact, that is just the beginning. What then follows is a long “to-do-list” to keep your business plans, goals and reporting requirements on target. If the ”list” is not managed properly, you will end up exhausted, regretful and frustrated because you will soon realize that you are actually working longer hours than when you were working for somebody else. What was an 8 to 5 job for an employer becomes a 24/7 headache for your business. Entrepreneurs, like me, agree that the most daunting and intimidating task in...
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Blockchain technology has been quietly bubbling under the surface for some time, but it has yet to really explode into the mainstream. While many people still think of it as the same thing as Bitcoin, which they view as merely a speculative asset to gamble on, the truth is that the blockchain is much more than that. In this article, we’ll be talking about some blockchain companies which are working hard to take cryptocurrency to the mainstream and to revolutionize many industries that we use every day like finance, security, and health care. Brave One of the web’s biggest problems...
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After its establishment in 1937, the American Marketing Association (AMA) would grow into a formidable organization. The AMA is a professional association catering to people involved in the marketing industry. By 2012, It had 250 collegiate chapters and 76 professional chapters. Its membership stood at about 30,000 across the United States (Source). From 2003 to 2014, the AMA had a dedicated website: MarketingPower.com. From March 2014 to April 2019, the AMA encouraged its visitors to visit a new site, AMA.org. Finally, in April 2019, visitors to MarketingPower.com saw a message that simply says: “www.marketingpower.com’s server IP address could not be...
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Since the World Bank Group ranked Singapore as the world’s top location for ease of doing business, “Asia’s Silicon Valley” has earned its title with milestones such as the setup of the Golden Gate Ventures (GGV) incubator fund in 2011 and when the government launched its own tech incubator, the National Research Foundation (NRF), in 2006. Here’s our list of 50 thriving startups we think you should get to know from the South East Asian island’s ecosystem. Fintech 1. Codapay Recognizing that many Southeast Asians do not use debit or credit cards, Coda Payments has established an alternative payment gateway in...
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Artificial intelligence will continue to evolve and play a bigger role in our everyday lives, whether it’s at home or in the office. It becomes more reliable and advanced on a daily basis and soon we will wonder how we ever managed without it, which is already true in today’s day and age. If one looks at the following list of AI startups and the futuristic ideas that are happening in the tech world, it’s fair to say that there is no shortage of intelligence – artificial or not. Have a look at this list of 10 startups who are...
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