If you’ve decided it’s time to incorporate influencer marketing into your overall digital marketing plan, you’ve likely hit an all-too-familiar wall. Do it in-house, or outsource it to an influencer marketing agency?
Sure, both choices have their pros and cons. But it’s obviously easier to hand this task over to someone with more experience and an established connection base than to hire someone to start from the ground up.
Here are the best influencer agencies you can choose to collaborate with in 2022 and how they can help you achieve your goals.
Top 3 Influencer Agencies
- The Influencer Marketing Factory
1. The Influencer Marketing Factory
The Influencer Marketing Factory is a global influencer agency, experienced in targeting Millennials and Gen Zers on platforms like TikTok and YouTube. Some of their most famous clients include Google and Sony Music.
They offer a full set of services and can help you find the right influencers, set the right KPIs, and manage contracts and deliverables. They also provide ROI analysis and help you make the most of every campaign.
Their campaigns are known to be authentic and scalable so that you can grow your investments as you start seeing a real return.
Ubiquitous offers both influencer and social media marketing. They’re a talented group of marketers, developers, and influencers that provides end-to-end services to brands that want to add a spark to their organic content.
They rely on machine learning and predictive analysis to help identify trends and craft unique strategies. While their main focus is on TikTok marketing, they do work across other platforms as well.
Having worked with both Disney and Netflix, they certainly know what it takes to make a campaign work. Their long roster of influencer contacts means they are able to match your brand with someone who will actually care about your product and know how to market it.
NeoReach is an influencer agency that boasts an incredible database of over 3 million influencers with whom they are able to match their clients. They specialize in SaaS and B2B campaigns and heavily rely on their proprietary Influencer Media Value method for calculating the ROI of their campaigns.
They handle all elements of an influencer marketing campaign, including negotiations, payments, and contract signing, so you can focus your energies somewhere else while they monitor the results.
They are able to launch campaigns in as little as a week, so if you’ve realized you need to promote a new product immediately, you can get organic mentions rolling in a short amount of time.
Why Should You Work with an Influencer Agency?
Outsourcing any part of your marketing strategy can be daunting. After all, you’re relinquishing some of the control and trusting someone else to do a good job for you. Since you know your brand best and care about its success and image the most, it can be difficult to watch an agency take over. Here, however, are the benefits of working with one:
While the retainers of the top agencies are not low, it’s still more cost-effective than doing it yourself. Agencies have processes in place that you would need to set up from scratch, and they have years of experience that can guarantee better results.
Since you’re also saving time by not having to do any of the work yourself, you can invest it to earn even more. As your influencer marketing campaigns start to roll out, you can keep working on other aspects of the business instead of monitoring them.
Leverage Existing Relationships
Influencer agencies already have a database of influencers readily available. They know how much they charge for a certain type of campaign, they know their stats, and they are familiar with the kind of ROI they can expect.
You, on the other hand, would have to start from scratch. Plus, you wouldn’t know how to determine whether an influencer can actually deliver on the promises they may be making. After all, influencers are trying to sell their services to you too, and they may sugarcoat and overpromise. With an agency, you avoid most of the unknown. You can rely on their expertise to vet influencers correctly.
Choose the Right Platforms
Influencer agencies also understand your target audience. They may not know your customer base as well as you do, but they do know what type of content and what kinds of campaigns work where.
You may inadvertently launch a very creative campaign on the wrong platform, where your target audience simply doesn’t spend enough time and never sees it. An agency will help you avoid this pitfall.
Bet on Previous Experience
The right influencer agency will already have worked on campaigns that are similar to the one you need. Even if they’ve not worked with a competitor, they will understand your needs and pain points. They’ll know how to present your product or service both to the influencer and their audience.
With your help, they’ll be able to create winning campaigns. After all, when you combine their expertise and your understanding of your own brand, you can’t really miss.
Ease of Monitoring
An agency will do all the campaign and KPI monitoring for you. You won’t have to spend any time calculating the ROI of a campaign. You’ll just need to go over reports and have weekly or even monthly calls with your account manager.
If you were to do it yourself, you’d quickly be surprised just how much time you can spend looking at charts and analyzing traffic. While it’s certainly time well spent, there are better uses for your working hours.
Choosing the best influencer agency can be difficult, especially with so many of them out there, promising the stars. Start by analyzing the needs of your business and setting yourself a budget. Armed with these insights, you can go into negotiations and see what each agency can deliver.