15 Essential Tools Startups in 2022

Managing a startup business comes with numerous challenges. You need to think ahead, prepare well, and utilize all the tools at your disposal to help you set up shop properly. These tools will enable you to prepare for all the operations ahead, from essential tasks such as managing your online platform to the more complex details of customer data analysis and marketing.

So, with that in mind, we’ve rounded up the following 12 tools you should consider using in 2022.

1.  WooCommerce

You need a proper online platform to run a digital business. Without it, you cannot present your product and business to your target customers.

Enter WooCommerce, a digital business website builder. It’s an easy-to-use and flexible platform that will help you create a professional online store without advanced programming knowledge.

You only need to upload your products, add your own content, customize the design, and add products to your store.

The platform also offers a lot of incredible features such as unlimited products and variations, different shipping methods, multiple currencies, automatic updates, and many more. As a result, your WooCommerce store’s customer experience will become more streamlined and simply better.

The WooCommerce platform is built in WordPress, so you will get access to plenty of WordPress plugins to customize your WooCommerce store.

Key Features

  • Multilingual and multi-currency support
  • Open source and 100% secure
  • Supports various plugins and themes
  • Secure and flexible payment options

2.   CTX Feed

Promoting your business through multiple channels is a challenging task, but thankfully, you can turn to the CTX Feed plugin to help you out there.

It’s a WooCommerce Product Feed Generator, which will help you promote your products on multiple channels. You can easily generate a product feed with your product data and upload them to 100+ marketing channels without any programming knowledge.

You will be surprised to hear that CTX Feed creates feeds or catalogs for multiple trending channels such as Facebook, Google Merchant, Instagram, TikTok, Bing Ads, and more.

Key Features

  • Automatic feed update option
  • Multiple feed type supports
  • 100+ pre-developed templates
  • Generate unlimited product feed
  • Advanced category mapping features

3. Semrush

Semrush will help you do your online marketing tasks in a more flexible way and with better results.

As an online business owner, you might be confused about Search Engine Optimization. With the help of this tool, you can easily maintain your SEO tasks, such as keyword research, local SEO, on-page SEO, etc.

You know that informational content will help you build a trustworthy relationship with your target customers. For this purpose, Semrush has powerful functions for content marketing tasks, including an SEO writing assistant, SEO content template, topic research, content audit, etc.

Key Features

  • Expanded market and competitor analysis
  • Organized social media management
  • Customization based on local and on-page SEO
  • Functions for paid advertising

4.   Ahrefs

If you want to become a successful entrepreneur, you need to go for deep market and competitor research. You can rely on Ahrefs, a freemium SEO tool that helps users rank websites faster, increase traffic, and generate more leads.

It makes sense to use Ahrefs for the keywords you’re targeting, whether it’s a new keyword or a keyword that has changed over the past years. The platform has more than seven billion keywords in its database.

Also, this tool will give you a way to keep track of the latest search trends and where your competitors are getting their traffic from.

Essentially, Ahrefs helps users understand how search engines work and what they can do to improve their online presence. It is particularly good at showing the importance of backlinks and contextual links.

With this, you can find links that have been earned through SEO, build backlinks to your site, and track the performance of your backlinks.

Key Features

  • Instant SEO performance tracking
  • Significant competitor analysis
  • Ranking update information for multiple devices
  • Website audit functions

5.   HubSpot

HubSpot is a marketing software company that helps businesses grow their sales and marketing efforts through a variety of products and services, including marketing automation software.

They have over 143,000 customers globally. They have a reputation for being a fast-growing company that offers competitive services to its users.

Key Features

  • Streamlined social media management system
  • Landing page optimization
  • Contact management and email marketing
  • Marketing automation functions

6.   Trello

Trello is a task management platform that helps teams collaborate and manage projects efficiently.

This platform has over 4.75 million users worldwide. Multiple famous companies, such as VISA, Zoom, Coinbase, Google, etc., use this tool to help improve productivity and efficiency.

Trello’s essential function is the Trello board, where teams can plan, ideate, and organize their work. It’s an excellent tool for startups that need to organize their content, collaborate across teams, and manage projects.

Also, the Trello board interface is intuitive, allowing you to build a roadmap, collaborate with team members and clients, and manage workflows without ever leaving your browser. It’s built in a flexible way that allows you to create, share, and manage all your projects in one place.

Also, you can easily integrate other software such as Google Drive, Dropbox, Slack, etc.

Key Features

  • Task automation functions
  • Powerful project management
  • Integration with multiple software
  • Remote team collaboration

7. Mailchimp

Mailchimp is an email marketing platform that enables organizations of all sizes to create, send, and track their email marketing campaigns.

It’s easy to use and offers a wide variety of features and automations. It’s also been around for a long time and has a great track record when it comes to security and reliability.

Key Features

  • Optimize landing pages
  • Email automation function
  • Track email campaigns
  • Proper marketing data analysis

8.   BuzzSumo

BuzzSumo will help you unveil great ideas for your content marketing campaigns.

This is an online platform that helps you research the most popular, relevant content on the web so you can generate better content for your audience. It has become the most effective social content discovery platform in the world.

Key Features

  • Keywords based on business requirements
  • Expanded trending ideas for content
  • Find appropriate influencers for business
  • Successful competitor analysis

9.   Hotjar

Your website represents your product and services to your target customers, and ensuring the best possible user experience is essential to the growth of your business.

You need to make sure that your customers are satisfied with your website functions and total interface. But how can you determine your customers’ interactions with your website?

Hotjar will help you do this. It offers an essential activity monitoring tool, which will show you where your customers mostly click and scroll on your website. You can later use that data to customize your website based on user interaction.

Hotjar provides its heatmap service for multiple companies such as Microsoft, Nintendo, Panasonic, Adobe, etc.

Key Features

  • Advanced heatmap features
  • Supportive customer service
  • Thousands of famous software integrations
  • Customer activity identification

10. Optimizely

Optmizely will help you maintain your regular marketing tasks efficiently.

Your marketing team can easily run multiple marketing campaigns. The tool offers functions for campaigns, such as playbook templates, dynamic calendars, campaign layering, etc. You can also use it for content management. As this tool has a powerful CDN server, you can distribute content to the customers as fast as you can.

Key Features

  • Powerful A/B testing functions
  • Multilingual and multisite website development
  • Advanced campaign management features

11. Google Surveys

To ensure the success of your business owner, you need to understand what your target customers actually want. You can thoughtfully customize your business strategies only if you have the proper knowledge about your customers.

You know that traditional market research is time-consuming. But you can easily do your digital market research with the help of Google Surveys. The tool will help you gather essential data about your target customers, which you can then use to make smart business decisions.

Key Features

  • Relevant analytical data
  • Real-time data from market research
  • Gather insights from real people

12. Omnisend

You already know that the communication between you and your customers plays a crucial role in the success of your business. Without establishing a strong connection, you can’t make your target customers trust your brand.

To improve communication and build that bond with customers, choose Omnisend. This tool will help you do SMS and email marketing tasks more fluently with powerful automation functions.

It will provide you with automation reports, advanced reporting, built-in message reports, etc.

Key Features

  • Multiple email templates
  • Pre-developed ecommerce workflows
  • Automation and campaign reports
  • Integration with 80+ apps

13. StoryLab.ai

Starting and scaling a new business means you will need to write a lot of marketing copy.

StoryLab.ai helps you to overcome writer blocks by helping you, 24/7 to come up with new ideas, reword existing copy or create new blog intros, social media captions, email copy, and more.

Check out StoryLab.ai’s Marketing Copy Generators and create more and better copy.

Key Features

  • Variety of marketing copy generators
  • Free credits every month
  • Simple interface

14. Fyle

Fyle is a powerful expense management software that enables real-time expense management on cards you already have. This means hassle-free expense reporting and instant card reconciliations without switching cards or being dependent on your bank feeds.

It also comes packed with seamless expense tracking, automated compliance, and integrations with accounting software like Sage Intacct, NetSuite, QuickBooks, and Xero.

Key Features:

  • Receipt and expense tracking
  • Real-time credit card reconciliations
  • Finance teams can approve team expense reports
  • Pre-submission policy checks 

15. EngageBay

EngageBay is a comprehensive customer relationship management (CRM) platform that helps small and medium businesses manage their customer interactions and relationships. 

It offers a range of tools for capturing and managing leads, automating marketing and sales processes, providing customer support, and analyzing business performance. 

The platform includes tools for creating and automating email campaigns, as well as for tracking the effectiveness of your campaigns.

Key Features:

  • Lead capture and management
  • Marketing automation
  • Sales force automation
  • Customer service
  • Analytics and reporting

Final Thoughts

With the right tools in your arsenal you and your team will be prepared to take on the challenges of running a startup. Keep in mind, however, that there’s no universal recipe or set of tools that guarantee success – it might take some trial and error until you find what works best for your business. The key thing is to start finding and trying the tools so you can quickly decide which ones will work best for your needs.




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