7 SEO Tactics for Better Customer Experience

Wendy Piersall, a successful entrepreneur, once said, “Google only loves you when everyone else loves you first.” This pinpoints the core value of SEO – making your website user-friendly, valuable, and engaging.

In fact, according to a Hubspot study, 61% of marketers believe improving SEO and expanding organic presence is their primary focus.

By truly understanding your users, implementing effective strategies, and constantly fine-tuning your approach, you can boost your visibility on search engines and greatly improve your customers’ online experience. Below are the top SEO tactics that will help you with that.

1. Create Quality, Relevant Content

Quality and relevance are two vital factors when it comes to content. The more relevant and informative your content is, the more likely you are to appear on Google’s radar and appeal to your audience’s needs.

According to Google’s Helpful Content update, the emphasis is on user-focused, useful content. AI tools and sophisticated writing software can help you maintain this balance without sacrificing content quality.

HubSpot is a shining example of achieving a balance between content quality and SEO. Their focus on tailored content and comprehensive keyword research has rocketed their organic traffic. Intricately placing keywords in titles, URLs, and meta-tags improved their on-page optimization, showing how SEO tactics can work in tandem with high-quality content.

2. Understand Customer Needs

To boost customer satisfaction and improve your SEO, you need to identify your customers’ needs and cater to them. Research shows that 87% of B2B content marketers focus on their user’s needs over promotional messages. Also, 78% of B2B marketers target specific keywords when creating content​​. By focusing on what your customers want, you’ll rank better on search engine results.

Wise’s SEO strategy demonstrates how the company’s focus on user-centric content and keyword optimization led to an impressive 6.4 million monthly organic visits. Their strategy involved deeply understanding what their users were searching for and tailoring their content to meet these needs.

3. Website Health and Usability

Don’t overlook the importance of technical SEO. Ensuring your website is healthy and easy to use is crucial for a great online presence and boosting SEO. Let’s talk about how user experience, mobile optimization, and safety measures can make a significant difference.

  • Aspects like loading speed, visual stability, and secure access play a big part in user experience and SEO. Having a secure, accessible site offers safety but also enhances user trust.
  • A well-structured site helps both users and search engines. From the perspective of search engines, a well-structured site is easier to crawl and index. For users, a well-structured site means ease of navigation.
  • Thanks to responsive design, mobile usage becomes a breeze, while attractive imagery and layout can hold user attention longer, giving your SEO a lift.

To increase user satisfaction and follow SEO-friendly practices, businesses need to maintain these areas carefully. This, in turn, facilitates website crawling by search engines. Regular checkups and updates are key to keeping your website in tip-top condition.

There are tools that help you automate website health checkup routines. For example, SE Ranking provides website audit software that helps you improve your website health by combining raw crawl data with expert tips.

Let’s look closer at two important areas concerning website health and usability: load time and mobile usability.

Boost Site Load Speed 

Having a high-speed website isn’t just good for SEO but crucial for a better UX. Slow sites can lead to high bounce rates and negatively affect user engagement. In contrast, speedy sites draw visitors, increase satisfaction, and boost conversion rates.

Google’s focus on the importance of well-organized page headers makes it imperative to use SEO-optimized techniques and tools to improve page load speed.

Amazon consistently uses advanced metrics and techniques to increase its website’s load speed. This has resulted in better search engine rankings, a smoother user experience, and a rise in conversions.

Optimize for Mobile Users

It’s essential for websites to be optimized for mobile users, given that the majority of online searches worldwide are performed on mobile devices. Clearly, mobile optimization is a key factor for improving online visibility.

As mobile use continues to grow, businesses stand to gain increased traffic, engagement, and conversions. It’s a digital marketing investment that pays off, enhancing a company’s online success.

Etsy saw a boost in SEO and customer satisfaction when they opted for a mobile-friendly design related to better page load times, driving an increased conversion rate. This approach was not just beneficial for SEO; it also improved the UX, which in turn increased customer satisfaction and boosted sales.

4. Leverage Local SEO

If you’re a business with local services or products, local SEO helps you attract more customers from nearby local searches.

Statistics from 2022 by BrightLocal show that 93% of consumers use the internet to find local businesses. Moreover, 50% of the users exploring local searches on their mobiles end up visiting stores within a day.

Starbucks provides an excellent example of a successful local SEO strategy. They optimized their website and Google Business Profile to use local search terms effectively. As a result, they witnessed higher foot traffic in their stores and an increased physical customer base.

5. Make Social Media a Part of Your Strategy

Did you know integrating social media into your SEO strategy can boost your customer engagement and impact your search engine rank? Social media platforms like Instagram, Facebook, LinkedIn, and Twitter offer a fantastic space to connect interactively with your audience. 93% of Gen Z spend an average of four hours daily on social media, and 57% have discovered a new product on social media​​.

But how can social media impact SEO, you ask? The answer lies in engagement rates when people are coming to your website from social media. It can affect your SEO indirectly. Elevating your brand visibility is integrating keyword-rich hashtags in your posts and keeping your social media profiles up-to-date.

Nike runs over 300 social media profiles, which has been instrumental in boosting its SEO and customer engagement levels. They’ve effectively used keyword-rich hashtags and created compelling content that strikes a chord with their audience. This approach has sky-rocketed Nike’s brand visibility, showcasing how businesses can leverage the power of social media in their digital marketing strategy.

6. Create a Knowledge Base / Q&A / FAQ

Building a knowledge base, Q&A section, or FAQ page can vastly improve the customer experience. It delivers instant answers to common questions, saving your customers time and boosting your SEO at the same time.

Prioritize creating a well-categorized knowledge base that enables users to solve their problems independently. Ensure that the content addresses the customers’ needs and gives quality answers. A well-structured knowledge base also signifies your dedication to UX.

Applying the right markup can push your page to appear in rich results, a surefire way to attract more organic traffic.

Apple’s extensive knowledge base offers clear, concise instructions and a well-organized database, simultaneously enhancing user experience and SEO.

7. Track Your SEO Tactics

Monitoring benchmark SEO and customer experience metrics is crucial. The top three metrics used for measuring SEO success are:

  • organic traffic
  • keyword rankings
  • time on page​​

This tracking lets you determine if your strategies are hitting the mark or need refining.

In addition, it’s important to analyze user behavior using tools like Hotjar. This understanding allows for appropriate adjustments to your strategies.

Summary

Smart SEO tactics can enhance customer satisfaction by tailoring your website to their needs. Offer quality content, speedy site loading, mobile optimization, and a helpful knowledge base – these are SEO strategies you need to enhance your website’s CX.

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