Selling on Amazon has always been a profitable endeavor for many – and now, in the age of the coronavirus, it’s becoming even more lucrative.
However, there is more to selling on Amazon than just splashing some items on a page and hoping someone buys them. Despite what you may have heard about it being an easy route to a large income, there is actually a lot of work and effort involved if you hope to succeed.
As with most other digital businesses, there are plenty of tools that can help you make your business more profitable, and the same is true of Amazon sales.
Let’s run through the seven best Amazon seller tools that will help you improve your profitability:
Top Amazon seller software to boost your profits
While you may not need to use all of these tools, some of them will certainly come in handy – so make sure you check all of them out before you determine which ones will have the most impact.
A product research tool
Since you can sell practically anything on Amazon, it can be quite a challenge to determine the niche you want to get into and the kinds of products you want to be selling. True, you can always go for something you are very interested in, but that choice may not be as lucrative, and it might be very competitive.
And let’s not forget the fact that conducting manual research about all kinds of niches and keywords will take a long time – so your best option is to rely on a piece of software that will help you out with this research, help you pinpoint the best keywords, and help keep track of different products.
A repricer tool
Adjusting the prices of your items is one of the necessary steps you need to be taking quite regularly. And while this can certainly be done manually and it may not take up that much of your time when you only have a couple of items to work with, imagine how long it would take when you have hundreds and thousands of items on your hands.
The trick is to use a repricer tool that will get the job done for you. It will take multiple factors into account and make the best decisions based on several variables. And it won’t just push your prices down, if that’s what you’re worried about.
An optimization tool
Essentially, you need to look at Amazon as a kind of search engine, where different products will pop up for different searches. This means that you also need to consider a tool that will help you with editing the tags, titles, descriptions, and images all of your items will require if you want potential buyers to find them easily.
Of course, this is another task you can execute manually, but if you’re aiming for speed and profitability, you would be much better off relying on a tool to do this for you. Not only that, but the analytical power of said tool will also help you make the best choices and select the best keywords to work with.
A refund tool
How often have you been in a situation where Amazon might owe you money? If you sell with FBA, there is a chance you are owed some money for the inventory mistakes the company has made. As they handle quite literally millions of products, and as their employees are still mostly human, mistakes will happen. Inventory will get lost, items will get damaged, and this is just a part of the process.
By using software for refunds owed on Amazon inventory management mistakes, you will be tapping into some additional funds and be able to improve your profitability and your efficiency.
A tool to help with disputes
The more you are active on Amazon, the higher the chances that a dispute will arise. You might need to recover an item or even your account; you might need to deal with different kinds of suspensions, or you might need protection from unreasonable customer demands.
The best way to do that is to rely on a tool that will handle all of these disputes for you and let you refocus your energies on sales, as opposed to handling these demands. Of course, your best course of action still remains to adhere to all of Amazon’s rules to the best of your ability, so as to avoid any potential legal demands.
A tool for generating reviews
One of the best ways to increase your sales on Amazon is to generate more customer reviews. After all, reviews are often the first place people go to when checking out an item – which is only natural, as a seller is certainly unlikely to point out any potential flaws.
The challenge faced here is generating these reviews continuously, and without spending a whole lot of time on the task. As customer reviews provide strong social proof, you don’t want to skip this step, but you also don’t want to spend hours every day reaching out to customers – which is why investing in a tool that can help you automate the process can be an excellent option.
An inventory management tool
Staying on top of your inventory is incredibly important in the world of Amazon. As the platform is so vast and your products can be seen by an incredible number of people, knowing you are about to run out of stock for a certain item means you will be able to preempt any delays, and keep your customers satisfied.
On top of that, a good inventory management tool can ensure you are sending out the right products to the right people, by helping you categorize them based on all kinds of characteristics. And, it will also ensure you are sending products out in the right order, i.e. those that have been sitting in the warehouse for longer will be going out first.
A tool to help with your ad spend
If you’re allocating a part of your marketing budget on pay-per-click ads, you may be struggling to find the right balance. After all, PPC is a very intricate and challenging field, and you can’t always predict the outcome of an ad campaign, especially if you are not a PPC specialist yourself.
You can easily get help with your Amazon PPC spend by using a management service tool – and you will have to worry less about the ROI you’re seeing from these kinds of campaigns.
Making it on Amazon can be a very exciting and engaging feat. If you strike the right balance with your products and your descriptions, if you are reliable and people appreciate the experience of shopping with you, you can easily establish yourself as a leader in your niche.
It will take a lot of your time and resources to get started – after all, the market is rather crowded. But with the help of the tools listed above, you’ll have all you need to succeed.