Having trouble getting visitors and traffic to your SaaS (Software as a service) company? You’re not alone.
Finance Online estimates that SaaS will reach a staggering $623 billion by 2023 at growth rates of 18% annually.
If you intend to stand out in this increasingly competitive space, you need to find a SaaS seo expert to guide you along. The best SaaS SEO agencies that can help you win when it comes to organic traffic.
As a holdco owner of many companies, we’ve worked with and employed dozens of different SEO companies over the years.
So, without further delay, who are the best SaaS SEO companies?
Overview Of the Best SaaS SEO Agencies in 2024
Smash Digital – (Biased) Editor’s Pick
Smash Digital is a SaaS SEO agency that’s all about offering solid, straight-up SEO services, minus the fluff.
Imagine a team of SEO wizards working tirelessly behind the scenes, conjuring up authoritative and relevant links for your site. This kind of work often makes competitors go green with envy, wondering how they can get in on this action.
What sets Smash Digital apart is their hands-on approach. They’ve applied SEO strategies for over 17 of their own businesses, demonstrating their ability to walk the talk.
These guys don’t just do a quick run-through of your site and leave you with an overly lengthy report you probably won’t read. Nope, they do things differently. They carefully examine your site and let you know straight up what needs tweaking or changing.
It’s a personalized SEO audit, but without all the usual hassle.
You get to keep your focus on growing your business, while they roll up their sleeves and dive into the nitty-gritty of SEO.
So, if you’re looking for a team of real in-the-trenches experts to handle the dirty work while you focus on your business, Smash Digital’s got your back. They’re all about results, and they’ve got the skills and experience to make it happen.
Credo – SEO Agency Matchmaker
Credo is well known and respected in the digital marketing space. They have helped over 1300 businesses with their digital marketing needs.
The cool thing about them is they act as a matchmaker, pairing you with one of their thoroughly vetted agencies. This means you can skip the headache of sorting through dozens of potential agencies and get straight to the good stuff.
These vetted agencies are not just one-trick ponies. They’ve got a broad set of skills in their toolkit.
We’re talking about detailed digital marketing strategy and execution, Pay-Per-Click advertising (PPC), whipping up fresh content, revamping or building a new website from scratch, managing ads across all your social media channels, and of course, SEO.
But how does Credo make it all happen? It’s actually a pretty neat process:
- They sit down with you to define your expectations, needs, and project brief.
- They introduce you to a bunch of top-tier digital marketing agencies. These are the guys and gals that Credo’s team hand-picks based on your specific needs.
- You choose who to hire based on these discussions. Once you’ve found your match, you sign a contract directly with them.
If you’re looking for a trusted partner who can help you navigate the sometimes confusing world of SEO and digital marketing, Credo might just be what you need.
Neil Patel – Famous But Expensive
NP Digital, founded by renowned digital marketing expert Neil Patel, could be a great fit for SaaS businesses looking for top-notch SEO services.
But let’s be clear: this isn’t a budget option.
They’re no strangers to high-profile engagements and substantial budgets. But the upside is, when you’re investing that much in an agency, you can expect a certain caliber of results.
What’s great about going with a big-name agency like NP Digital is the sheer range of services they bring to the table.
From SEO to content creation, video marketing to social media, you’re not just getting a one-trick pony. You’re getting a comprehensive, holistic approach to digital marketing. It’s an all-in-one package that could prove extremely valuable to a SaaS trying to elevate their online presence and reach a wider audience.
If you’re in a situation where you need to prove to your boss or investors that you’re making a sensible, high-impact decision, NP Digital might be your ace in the hole.
You’ll have the confidence of knowing you’ve brought on one of the best in the business, which should make those tense boardroom meetings a little easier to handle.
SEO.com – The Corporate Choice
SEO.com is an established and experienced SEO agency that has been serving the industry for over 12 years as of 2023.
They have a proven track record of success working with a variety of businesses, from Fortune 500 companies to brick&mortar local businesses. Clients like Hazzouri Dental and Dell experienced significant improvements in their website traffic and form submissions after partnering with SEO.com.
SEO.com begins its process by analyzing various aspects of your website, including performance, keywords, meta descriptions, user-friendliness, and linking profiles.
Using this analysis, they create and execute an SEO strategy tailored to your business that adheres to industry best practices and competitor data. This strategy includes an SEO audit, developing on-site and off-site SEO strategies, keyword research, and regular adjustments based on ongoing reviews.
Here’s what they can do for your SaaS business:
- Social Media Marketing
- Viral Content Marketing
- Integrating Traditional Marketing With SEO
- Leverage Existing Customers
- PPC Advertising
If you’re a SaaS business, SEO.com has the tools, the team, and the track record to potentially boost your SEO strategy.
Why is SEO important for SaaS companies?
Search Engine Optimization is the behind-the-scenes magic that can catapult your website to the top of search results and pull in a steady stream of organic traffic.
But why is SEO such a big deal, especially when talking about SaaS SEO? Let’s break it down.
Driving Targeted Traffic
SEO can be your ticket to driving targeted, high-quality traffic to your website. These are the users who are more likely to convert into paying customers.
Building Brand Awareness
Ranking high on search engine results also builds brand awareness, which can make all the difference between being a top choice or just another option.
Reducing Customer Acquisition Cost
SaaS SEO, when executed well, can help you rank high on search results and attract customers organically, significantly reducing your customer acquisition costs.
Enhancing User Experience
When your site is easy to navigate, has valuable content, and loads quickly, it will not only rank higher on search engines. It’ll also offer a better user experience.
Boosting Trust and Credibility
Top SaaS SEO agencies will help you climb the search ranks, and users are more likely to trust a website that appears on the first page of search engine results.
What Are the Most Common SaaS SEO Services?
If you’re considering partnering with a SaaS SEO company, these are some services you can expect them to provide:
- Keyword Research – Keyword research is a staple of any SEO service, and it’s no different for SaaS companies. This involves identifying the keywords that your target audience is likely to use when searching for a product like yours.
- On-Page Optimization – Refers to tweaks made to your website to make it more search engine friendly.
- Content Creation – Typically involves creating blog posts, guides, videos, and other forms of content that are optimized for search and provide value to your audience.
- Link Building – The process of earning backlinks from other websites to boost your own site’s credibility in the eyes of search engines. In the SaaS industry, this could involve strategies like guest posting on industry blogs, getting your product reviewed by software review sites, or leveraging partnerships with other companies.
- Technical SEO – Optimizing the backend of your website for search engines.
- Reporting and Analytics – Tracking key metrics like organic traffic, keyword rankings, and conversions to understand how well your SEO strategy is working and where improvements can be made.
Remember, these are just the most common services. Different SaaS SEO agencies might have a different approaches, so it’s crucial to find the SaaS SEO company that offers what your business needs the most.
How to Recognize a Top-Notch SaaS SEO Agency
Hiring an SEO agency for your SaaS business is no small task. It’s not just about who can get you to rank #1 on Google, but who can help you build a sustainable SEO strategy that delivers consistent results.
Here’s a handy checklist of what the best SaaS SEO agencies will offer:
Relevant Experience
An agency may have a ton of SEO experience, but if they haven’t worked with SaaS companies, they may not understand the nuances of your industry. Look for an agency that’s familiar with the SaaS landscape and has a track record of success with SaaS clients.
Solid Credentials
Credentials and certifications can be an indicator of an agency’s expertise. Look for Google Partners badges, awards, and other signs that the agency is reputable and knowledgeable.
Strategic Approach
Any agency can promise to improve your rankings. But a great agency will focus on your overall business goals and how SEO can help achieve them. They should offer a comprehensive strategy, not just a list of services.
Ethical SEO Practices
It’s crucial that the agency uses ethical, white-hat SEO techniques. Black-hat techniques may bring quick results, but they can also lead to penalties from search engines. Look for an agency that prioritizes long-term success over quick wins.
Transparency and Reporting
Transparency is key when it comes to SEO. Your agency should provide regular reports and updates and be upfront about their strategies and tactics.
Client Reviews and Case Studies
Client reviews can give you a glimpse into what it’s like to work with the agency. Look for reviews that mention the agency’s strengths (and weaknesses) and take note of how they respond to feedback. Case studies, on the other hand, can show you how the agency tackles specific challenges and delivers results.
Remember, the right SEO agency isn’t just a service provider, it’s a partner. They should understand your business, align with your goals, and have the expertise to help you grow. So take your time, do your due diligence, and make sure you find the right fit.
5 Steps to Hire the Best SaaS SEO Agency
Choosing the right SaaS SEO agency is like picking the right co-founder for your startup.
It’s not just about finding someone skilled, it’s about finding someone who gets you and your product, someone who’s in it for the long haul.
So how do you make this big decision? Here are some pointers:
1. Figure Out Your Business Goals
Before you even Google “best SaaS SEO agency”, you need to sit down and figure out what you’re hoping to achieve with SEO.
It’s not enough to say, “I want more traffic.” Dig deeper.
Are you looking to build brand awareness? Do you want to improve your rankings for specific keywords? Maybe you’re hoping SEO can help you reduce your customer acquisition costs?
The more specific you are about your goals, the better equipped you’ll be to find an agency that can meet them.
2. Build Your Shortlist
With your goals in hand, it’s time to do some research. Look for agencies that have experience with SaaS companies. They’ll understand your industry’s unique challenges and opportunities.
Check out their websites, read their case studies, see who they’ve worked with. Don’t be shy about reaching out to their past clients to get their unfiltered opinions.
3. Vet Potential Agencies
Now it’s time to start vetting your options.
Start with a free consultation, which most agencies offer. Use this time to ask about their experience, their approach to SEO, how they measure success.
4. Review Proposals
Next, review their proposals. These should detail their strategy, services, and pricing. Look for an agency that offers a comprehensive, tailored strategy, not just a menu of services.
Remember, choosing an SEO agency isn’t something you rush. It’s a marathon, not a sprint.
Take your time to find an agency that understands your business, shares your goals, and has the expertise to help you meet them.
5. Pull the Trigger
You’ve made your choice, now do it. At this point, remember to trust your gut. Do you have any lingering doubts? Any unanswered questions? You’ll be working together for a substantial amount of time. If it’s all clear, don’t hesitate.
Why You Should Outsource SaaS SEO Services?
At this point you may be thinking – why not just hire an in-house SEO expert? Why go through all this trouble to outsource to an SEO agency?
Here’s some of the benefits an SEO agency specialized in SaaS businesses can provide you, as opposed to an in-house SEO expert:
- A team of experienced and skilled SEO professionals who can handle all aspects of SEO for your business, from strategy to execution to reporting.
- Expertise and knowledge of the latest SEO trends, best practices, tools and techniques to help you achieve your SEO goals faster and more efficiently.
- A flexible and scalable SEO solution that can adapt to your changing needs and budget, without the hassle of hiring, training and managing in-house staff or freelancers.
- An SEO agency can help you save time and money by taking care of the SEO tasks that you may not have the resources or skills to do yourself, allowing you to focus on your core business activities and product development.
Your Turn
Remember, SEO isn’t just about getting to the top of search engine results pages, it’s about reaching the right people, at the right time, with the right message.
A skilled SaaS SEO agency can help you do just that.
But like any partnership, the choice of an SEO agency should be made with careful consideration. It’s about finding a team that understands your business, aligns with your goals, and has the know-how to drive results.
Remember, in the end, SEO isn’t a cost, it’s an investment. So, invest wisely.
