Worldwide internet access, a digital-savvy society, and global internet access has lead to tremendous business growth. Finance Online estimates that SaaS will reach a staggering $623 billion by 2023 at growth rates of 18% annually. The amount of SaaS (software as a service) competition will only increase as companies chase this lucrative market.
If you intend to compete in a space this competitive, you’ll definitely want to grab every advantage you can get. Winning at SEO will be one of the best ways to achieve long term, sustainable growth. But to do that, you need to find the best SaaS SEO agencies that can help you win when it comes to organic traffic.
So, to help you out, purely altruistically, we’ve put together a handy guide for you.
Don’t waste your precious time on Google figuring out the best SaaS agencies. We’ve done the hard work for you, and these are the agencies that stood out the most. So who are the best SaaS agencies?
The Best SaaS SEO Agencies of 2022 are:
- Smash Digital – biased editor’s pick
- Credo – biggest selection
- Neil Patel – most expensive
- SEO.com – best for corporate clients
Smash Digital – Editor’s Pick
Smash Digital provides exceptional no-BS SEO services. The will work their magic and build you authoritative, relevant links that your competitors will stare at under waves of jealousy. The amazing team at Smash Digital will look your site over to make sure everything is as it should be (like an SEO audit, but they’ll point out the things you need to change, instead of setting you up with a 52 page document we both know you’ll never read. Yes, we are speaking from experience).
Their fully-managed SEO service will take the whole unpleasant business of SEO out of your hands, so you can focus on growing your business while real in-the-trenches experts get on with the dirty work.
Credo – The Best Selection
Credo is one of the most trusted businesses in the space. Credo will help you find the right agency for you by matching you with one of their vetted agencies, which will speed up the choosing process without wasting time and energy.
Credo recommends agencies with various services, including detailed digital marketing strategy and execution, Pay-Per-Click advertising (PPC), content production, redesigning existing or creating a new website, covering ads on all your social media channels, SEO, and more.
How Does Credo Operate?
Credo’s operating method includes several steps:
- Defining expectations, needs, and project brief so you’d come up with the right crew for the project.
- Discussing project options with highly experienced digital marketing agencies that their team chose based on your specific needs.
- Deciding which agency to hire based on the discussion and signing the contract with the professional that you opted out for directly.
Neil Patel – Most Expensive Choice
If you have a big wallet and like to throw your good money at an agency with a big name recommendation, the Neil Patel agency is the perfect fit for you.This SEO agency is one of the most recognizable ones in the field due to the numerous, totally important awards they’ve won, as well as the super cool tactic of buying and redirecting all your favorite free SEO tools to their website.
If you need to sign an agency that you can point to if your boss gets mad like “hey, don’t blame me, we hired the most well known, most expensive SEO agency!” They’ll be like, oh, well, they’re doing a good job. The Neil Patel agency can help you with SEO, content, video marketing, social media, and etc. Get in touch today if… you’re into that…
SEO.com – Best Solution for Fortune 500 Companies
SEO.com is a well-established SEO agency that offers excellent solutions and results for Fortune 500 companies. They’ve been in the market for over a decade and rank among the most well known agencies because of that OMG boss-level domain that’s gotta be worth like, $5m just on its own…
SEO.com is another one of those websites that you’ll never get in trouble by your Fortune 500 boss for hiring, because they’re the safe choice for gigantic billion-dollar companies.
Do they do billion-dollar-level work? Hard to say, but if you’re looking for a company like that, you probably hired five different agencies at the same time to do the work, but none of it matters because you’ve got a DR 77 site so you’re basically outside the reach of Google penalties (and if you ever DO get a penalty, your boss can just probably towel-snap Sundar Pichai’s ass when y’all are changing from an invigorating post-sauna meeting and get that shit reversed.
So if that’s where you’re at, SEO.com could be a good fit!
What is a SaaS Marketing Agency?
As many SaaS startups pop up each month, it becomes harder and harder for them to establish a foothold in the SERPs within their niches. This makes having a solid SEO strategy essential. Finding the right SaaS SEO agency will allow your business to grow sustainably, over time, and the scope of work can increase as your customers increase.
A SaaS SEO agency will take care of everything your site needs to win in the SERPs. Making sure the site is set up to allow Google to easily crawl and categorize what your site is about, and help Google’s algorithm determine you’re an authority on the subject OR the perfect solution for a problem that your customers are searching for.
The right agency for you will align with your budget, your overall goals (long term vs. short term), and other considerations. When you talk to an agency to see if they’re a good fit, it’s probably a good idea to ask them about how they build links, one of, if not THE single most important metric of an SEO campaign’s success. If they can articulate their link building philosophy clearly, and can draw a straight line between the work that they’re doing and how it will benefit your site’s efforts, that’s a great sign.
A SaaS company can’t achieve the desired results without bringing in leads and driving awareness. Therefore, a well-balanced marketing strategy–led by SEO, is a must.
However, it would be helpful to remember that SaaS marketing efforts are more challenging than standard ones as people are sold on solutions, not just on the products. This means you’ll need to develop different ideas for your messaging, product, and ultimately – your brand. An experienced SaaS SEO agency can help you achieve all these goals.